Meetups, webinars, conferences and more - get to know how we do what we do from our own professionals.

The Balance Between New Players And Loyal Fans

Laura Keren, VP Marketing at Playtika, met with Director of Global Gaming at Meta, Peleg Israeli, to talk about how to reach new players while still build loyalty among current ones

Venturebeat

The one universal truth for us is our focus has been on driving growth

Playtika CFO & President Craig Abrahams talks about the challenge of keeping players engaged, technology, Playtika's secret sauce and what makes a deal successful.

Playtika

Keep The Drama Under The Hood: Increasing impact with AI

From Machine Learning to the Human Expertise - 3 Steps for a successful AI-integrated product. By Head of Data, Gadi Ganon, at Product X

Playtika

Infinite Ways To Do Marketing

Strategy, brand, creativity and algorithms : Playtika CMO Nir Korczak spoke at Israel’s Gaming Conference 2021 about how to master the marketing jungle that is the gaming industry.

Playtika

5 Ways to design games to last.

Dares, Bottlenecks, Economies, Plans, Checks: Playtika CPO Raz Friedman, shares his insights on what makes games last longer. From Israel's Gaming Conference 2021.

Playtika

Boost: Playtika's Secret Sauce

Amir Yagil, Head of Playtika's Boost platform, on combining data analysis, marketing, monetization and everything that is game growth. From the Game Developers Conference.

Venturebeat