Effective January 1, 2020
Last Updated May 1, 2020
This California Online Privacy Protection Act Notice ("Notice") provides additional information to our Privacy Policy about how we collect, use, disclose and otherwise process personal information of our users ("consumers", "players" or "you") who are individual residents of the State of California, either online or offline, within the scope of the California Consumer Privacy Act of 2018 ("CCPA").
Unless otherwise expressly stated, all terms in This Notice have the same meaning as defined in our Privacy Policy or as otherwise defined in the CCPA.
"Personal Information" in this Notice, as in the CCPA, refers to any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a certain consumer or household.
The following chart lists the categories of Personal Information we collect about Players, the source of collection, and the business purposes for collection, all in accordance with the categories of Personal Information and business purposes enumerated in the California Consumer Privacy Act of 2018 (CCPA). These are also the categories of Personal Information we collected in the past 12 months and their business purposes.
A more detailed description of the particular pieces of information we collect and their purposes is provided in our Privacy Policy.
|
Category of Personal Information |
Categories of Sources |
Commercial or Business Purpose |
|
Identifiers, such as Account Name, Device ID, Email Address, IP Address, etc. |
• Players • Players' Devices • Data Services • Service Providers |
• Customer service • Internal analytics and reporting • Internal research • Operate our business and games • Game mechanics or functionality • Facilitate players' social interactions • Debugging existing intended functionality • Product development/improvement • Maintaining and enhancing service • Auditing Player interaction & transactions • Marketing • Detecting/Protecting against security events • Player acquisition |
|
California Customer Records (Cal. Civ. Code 1798.80(e)) such as Address, Name, Telephone Number. |
• Players • Data Services • Service Providers • Social Network Services |
• Detecting/Protecting against security events • Internal analytics and reporting • Internal research • Customer service • Operate our business and games • Game mechanics or functionality • Facilitate players' social interactions • Debugging existing intended functionality • Product development/improvement • Maintaining and enhancing service • Auditing Player interaction & transactions • Advertising • Direct marketing (phone, email, etc.) • Detecting/Protecting against security events • Player acquisition |
|
Protected Classification Characteristics, such as age and gender. |
• Players • Service Providers • Social Network Services |
• Detecting/Protecting against security events • Internal analytics and reporting • Internal research • Customer service • Operate our business and games • Game mechanics or functionality • Debugging existing intended functionality • Product development/improvement • Maintaining and enhancing service • Auditing Player interaction & transactions • Advertising • Direct marketing (phone, email, etc.) |
|
Commercial Information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
• Players • Data Services • Service Providers • Social Network Services |
• Detecting/Protecting against security events • Internal analytics and reporting • Internal research • Customer service • Operate our business and games • Game mechanics or functionality • Facilitate players' social interactions • Debugging existing intended functionality • Product development/improvement • Maintaining and enhancing service • Auditing Player interaction & transactions • Advertising • Direct marketing (phone, email, etc.) • Player acquisition |
|
Internet/Network Information, such as website or application or advertisement browsing history. |
• Players • Players' Devices • Data Services • Service Providers • Analytic Services |
• Internal analytics and reporting • Internal research • Customer service • Operate our business and games • Game mechanics or functionality • Facilitate players' social interactions • Debugging existing intended functionality • Product development/improvement • Maintaining and enhancing service • Auditing Player interaction & transactions • Advertising • Direct marketing (phone, email, etc.) • Detecting/Protecting against security events |
|
Location Data, IP Address, device shared location, and Wi-Fi connection location. |
• Players • Players' Devices • Data Services • Service Providers |
• Internal analytics and reporting • Internal research • Customer service • Operate our business and games • Game mechanics or functionality • Facilitate players' social interactions • Debugging existing intended functionality • Product development/improvement • Maintaining and enhancing service • Auditing Player interaction & transactions • Advertising • Direct marketing • Player acquisition • Detecting/Protecting against security events |
|
Inferences such as derivation of information, data, assumptions, or conclusions from any of the above categories of personal information. |
• Players • Players' Devices • Data Services • Service Providers • Social Network Services • Analytic Services |
• Internal analytics and reporting • Internal research • Customer service • Operate our business and games • Game mechanics or functionality • Facilitate players' social interactions • Debugging existing intended functionality • Product development / improvement • Maintaining and enhancing service • Auditing Player interaction & transactions • Advertising • Direct marketing (phone, email, etc.) • Player acquisition • Detecting/Protecting against security events |
* Playtika permits, under cerein legal and technical limitations, certain third-party advertising partners to collect information about our players through our games and our website for purposes of serving ads that are more relevant, for ad campaign measurement and analytics, and for ad fraud detection and reporting. To the extent this practice is interpreted to constitute a "sale" under the CCPA, please see our Online Advertising section below for more information.
As described in the Privacy Policy, we share personal information within Playtika group of companies and with a variety of recipients for business purposes.
In addition to the categories of recipients identified in the How We Share Information section of the Privacy Policy, we disclose personal information to, or allow access to personal information by, the following categories of recipients:
• Cloud Storage Providers
• Payment and Auditing Processors
• Security Safety Vendors and Service Providers
• Customer Service Vendors
• Advertising and Marketing Partners
The following describes the categories of personal information we sell for a business purposes, in accordance with the categories of Personal Information enumerated in the California Consumer Privacy Act of 2018 (CCPA). These are also the categories of information we sold in the past 12 months.
When we serve you personalized video ads, we sell your resettable identifiers provided by your mobile device’s operating system with ad networks, social media companies and other third-party businesses in the ad ecosystem. The typical resettable advertising IDs are GAID (Android) and IDFA (Apple) and they are considered personal information under the CCPA. These third parties use your personal information to:
• serve relevant ads on our site, on other websites or mobile apps, or on other devices a Player may use;
• personalize content; and
• to perform other advertising-related services such as reporting, attribution, analytics and market research.
These third parties may use this personal information for their own commercial purposes in accordance with their own privacy policies, which may include providing this information to additional third parties, including other advertising networks.
You have the right to opt-out of the sale of your personal information. You may reset these identifiers from within your mobile device or limit ad tracking for your mobile device as mentioned above. Alternatively, if you would like to opt out of personalized advertising in our games, you may also do so in the Advanced Setting of our games by changing the personalized/ tailored ads toggle to “off”. If you opt-out, you’ll still see ads, but they’ll most likely be less relevant.
We do not sell the personal information of Players we know to be less than 16 years of age, unless we receive affirmative authorization (the "Right to Opt In") from either the minor who is between 13 and 16 years of age, or the parent or guardian of a minor less than 13 years of age.
In each of the following financial incentives, which we offer on some, but not all games, we will grant you virtual currency or other virtual items across the variety of our games that you play.
| Financial Incentive | Categories of Personal Information Collected | How to Opt-In to the Financial Incentive |
|---|---|---|
| In-game ads | Identifiers, Internet or other electronic network activity information, Commercial information, Location Data, Inferences drawn | Watch in-game video ads that may be presented to you |
| Facebook connect | Identifiers, Internet or other electronic network activity information, Commercial information, Location Data, Inferences drawn | Connect to our games through their Facebook account |
| Contact information | Identifiers, telephone number | Share with us youre email address or mobile phone number, through |
| Mailing list | Identifiers | Subscribe to our mailing list, through |
You have a right to withdraw from the financial incentive at any time. To do so, please submit a request through the Playtika Privacy Portal or via Privacy option which is available on the support section in the game settings.
If you are a user residing in California, you have the following rights:
| Right to know | You have the right to know the following, which we will provide to you after we receive a verifiable request from you:
|
| Right to deletion | Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:
Please note that we may not delete your personal information if it is necessary to:
|
| Right to Non-Discrimination for the exercise of your privacy rights | You have the right to not be discriminated against by us because you exercised any of your rights under the CCPA. This means we cannot, among other things:
|
| Right to designate an authorized agent to submit CCPA requests on your behalf | You may designate an authorized agent to make a request under the CCPA on your behalf. To do so, you need to provide the authorized agent written permission to do so and the agent will need to submit to us proof that they have been authorized by you. We will also require that you verify your own identity, as explained below. |
You have two different ways to exercise your California rights under the CCPA:
Although we try to limit the personal information collected in connection with a request to exercise the right to know and the right to deletion to that personal information identified on the Playtika Privacy Portal, certain requests may require us to obtain additional personal information from you. In certain circumstances, we may decline a request to exercise the right to know and right to deletion, particularly where we are unable to verify your identity.
We may update this Notice from time to time. When we make changes to this Notice, we will change the "Last Updated" date at the beginning of this Notice. If we make material changes to this Notice, we will notify you by email to your registered email address, by prominent posting on our online services, or through other relevant communication channels. All changes shall be effective from the date of publication unless otherwise provided in the notification.
If you have any comments, or concerns regarding our Privacy Policy and privacy practices, please send an e-mail to [email protected]. For all other issues, please contact Playtika through our Playtika Privacy Portal
