Corporate announcements

Playtika expands its casual gaming portfolio with the launch of game-changing Merge Stories!

12th September, 2022
Playtika Holding Corp.

Israeli-based Jelly Button®, a Playtika® studio, today announces the global launch of Merge Stories, a new free-to-play casual mobile game that takes merge gaming to new heights.

Merge Stories unites two worlds of gaming in one, unlike anything seen before. Developed in-house by Jelly Button, the game creates a whole new category by combining merge gaming and battle play with incredible 3D graphics for a completely new experience. Merge Stories also innovates traditional merge gameplay by being one of the first of its kind to enable players to merge non-identical items.  

Following its successful soft launch, the game is now available globally. Players can build their own kingdoms, raid enemy lands, discover new territories, earn resources, protect their kingdom, be the strongest and beat the gods to reveal new units, interesting battles, and new experiences!

Merge Stories joins the company’s diverse portfolio and maintains its high standards of gameplay content and visuals. It is also a reflection of Playtika’s work to expand into new genres and approach all kinds of audiences with new experiences.

Simply by playing the game, players will be among the first to check out a one-of-a-kind combination of merge and casual battle gameplay. In doing so, they will adventure through endless battle strategies, take on story-driven special quests, unlock a diversity of characters that keep their kingdoms growing - from powerful units to a smashing dragon, and merge to create the strongest units and best defense for their kingdom. Each unit in the game also has its own skill to enable players to plan their best raid strategy.

Players will see lots of activity surrounding the launch in the US, as well as worldwide, and surprises are planned over the next few months to introduce Merge Stories to audiences across the globe. Fans who jump on cutting-edge new games before everyone else should also look out for Merge Stories.

Merge Stories is now available in English, French, German and Spanish - with more languages to come.

Meir Shitrit, SVP New Games at Playtika, said: “The development of this new game has been an exciting process for Playtika & Jelly Button, with the studio utilising the most creative talent and top-notch technology. This has been a chance for Playtika to broaden its gaming portfolio and develop as a brand in an entirely new way – which is core to our new game strategy. We hope that the fun we had in creating this game is reflected by our Merge Stories players.” 


Dudu Dahan, EGM Casual Games at Playtika, said: “Playtika moved fast to recognize the opportunities that the merge game genre offers and used our deep experience in running beloved casual titles worldwide to channel our learnings into the creation of Merge Stories. This is a reflection of Playtika’s work to expand into new genres and continue to strengthen our brand around the globe.”


Download Merge Stories for free from the App Store or Google Play.

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About Jelly Button®

Jelly Button, a studio operating under Playtika Ltd., a subsidiary of Playtika Holding Corp., combines creativity, technology and data to craft titles which are played together by a massive and diverse audience that enjoys interaction through playing games. The team was an early mover as the casual gaming space began to take off and was quick to recognize the huge growth in demand for Mingle Play. Its first major release, Pirate Kings, is played by many millions of people around the world.

About Playtika® Holding Corp.

Playtika Holding Corp. (NASDAQ: PLTK) is a mobile gaming entertainment and technology market leader with a portfolio of multiple game titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has offices worldwide and employs over 4,000 employees.